Facebook acquired WhatsApp in 2014 for approximately $22 billion and has been attempting to find ways to generate revenue streams from the popular messaging app.Recently WhatsApp added the new feature for business with verified business accounts & WhatsApp ads.
WhatsApp Business will be free for small businesses, with a paid-for enterprise version targeted at those with a global customer base – an indication of one way Facebook plans to monetize the app, which now has a billion daily users.
In the recent blog post, the WhatsApp said the proposed enterprise app will allow large organizations including airlines, e-commerce sites, and banks to contact customers with notifications, such as “flight times, delivery confirmations, and other updates”.
WhatsApp has been steadily enhancing its business-to-consumer capabilities for some time now. Last week, the firm announced a business verification system, with a green badge indicating WhatsApp has confirmed a phone number belongs to an authenticated business account – similar to Facebook’s own grey badge for business pages. WhatsApp has previously announced plans to allow businesses to contact customers with marketing messages.
WhatsApp also said in the blog that,”it will work with business users as part of a closed pilot program to test additional new services ahead of a wider launch”.