Facebook takes the bold move to streaming Indian Premier League Cricket Matches, Facebook placed $600 million bid((Livestreaming Bet)) to secure five-year digital distribution rights.However, Start India Wins the media rights for both Television & digital broadcast worth Rs.16,347 crore with single consolidated bid worldwide during the auction.
Facebook Lost The 600 Million Bid
The IPL announced that Star India won the bid on Monday beating Facebook’s second largest bid.According to recode reports Mark Zuckerberg was willing to put up that kind of money “is a big, bold declaration that the company will write real cheques in order to get its hands on must-see sports content”.Facebook has been looking for the more original content for its live video, including live sports.
Facebook & Twitter Broadcasted Leagues
In February, Facebook live streamed all 46 Football matches of the top level Mexican Football Leguage.In July 2016, Twitter streamed from Wimbledon one of the most watched Tennis tournament.The match also includes the playoffs. Twitter also paid the National Football League (NFL) $10 million for the rights to stream some of the league’s Thursday Night Football games.
In November 2016, Twitter launched Android TV app allowing users to stream NFL and other live videos available on its platform.Facebook CEO Mark Zuckerberg said, “the company would try licensing sports games with the goal of “creating some anchor content” that teaches people to think of Facebook as a destination for premium video.”